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Conversations with Today's Marketing Thought Leaders. A show that illuminates and demystifies the world of marketing, through candid chats with the world’s best marketing minds.
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Wednesday May 25, 2022
Wednesday May 25, 2022
All Natural Mold
When Burger King took all preservatives out of their burgers, no one batted an eye. So they created an ad that started turning heads.
In this sequel episode with Iwo Zakowski, the Global Head of Brand Marketing at Burger King, Iwo shares the interesting thought process that led to their famously gross yet engrossing “Moldy Whopper” ad.
Watch the Full Burger King campaign Here!
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