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Conversations with Today's Marketing Thought Leaders. A show that illuminates and demystifies the world of marketing, through candid chats with the world’s best marketing minds.
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Wednesday May 18, 2022
Wednesday May 18, 2022
Burger King's ads are known for their bold reframing. Taking negative insight and building an ad around it has given them amazing brand equity with marketers and audiences around the world.
In this episode, we talk with Iwo Zakowski, the Global Head of Brand Marketing at Burger King on insight and innovation that lead to their recent “All About the Whopper” ad.
Watch the Full Burger King campaign Here!
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