Clorox - A MARKETING CONVERSATION with Jackson Jeyanayagam

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THE IMPORTANCE OF PUBLIC RELATIONS

When we talk about marketing, we normally mean advertising. And that’s one of the most important pieces, but it’s not the only one. Branding is a crucial part of positioning your company, but that means a lot more than logo design. In this episode, we discuss the importance of publicity as part of a marketing strategy. Articles and press releases are essentially free ads for your product or company. If you have the skills of a good publicist, publications can become free advertising sites, driving traffic and goodwill toward your brand.