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![Clorox - A MARKETING CONVERSATION with Jackson Jeyanayagam](https://pbcdn1.podbean.com/imglogo/image-logo/9213269/mc_profile_picture_v2_smaller_6pvs3_300x300.jpg)
Tuesday Dec 01, 2020
Clorox - A MARKETING CONVERSATION with Jackson Jeyanayagam
Tuesday Dec 01, 2020
Tuesday Dec 01, 2020
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THE IMPORTANCE OF PUBLIC RELATIONS
When we talk about marketing, we normally mean advertising. And that’s one of the most important pieces, but it’s not the only one. Branding is a crucial part of positioning your company, but that means a lot more than logo design. In this episode, we discuss the importance of publicity as part of a marketing strategy. Articles and press releases are essentially free ads for your product or company. If you have the skills of a good publicist, publications can become free advertising sites, driving traffic and goodwill toward your brand.
Version: 20240320
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