Flying a Robotic Chicken to Sell Vegan Nuggets

Nuggs may sell plant-based chicken nuggets, but their recent marketing splash had even meat eaters intrigued. As an entry into Canada, Nuggs and their genius marketing collaborators at Rethink decided to one up chicken with more than their nuggets. They wanted to make them fly.

 

This episode, we talk with the creators at Rethink who brought this idea to life on the conception and execution of such a wild campaign idea.

 

Watch the Full Nuggs Video Here!

 

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