How West Shore Home grew 500% in 1 year - A MARKETING CONVERSATION with BJ Werzyn

Don't miss our Bonus Content: https://lamphousefilms.com/signup/

In this episode, Josh talks to BJ Werzyn, the founder and CEO of West Shore Home, about the explosive growth of the company, and how their marketing philosophies have changed (and stayed the same) over the course of that growth.

EFFECTIVE MARKETING STARTS WITH KNOWING WHO YOU ARE

West Shore is great at marketing. That’s mostly because they know exactly who they are as a company. They know what they’re good at, and what the experience of working with them is like. And they’re good at communicating that. But you can’t communicate what you don’t know.

They’re extremely intentional about everything they do. They have core values that every employee knows, and goals and purposes that drive everything they do. Since they have those, marketing is as simple as finding good ways to say it, and saying it in places that drive revenue. 

Companies that know who they are can attract the right customers. Companies that don’t, can’t. It’s that simple.