Woodstream - A MARKETING CONVERSATION with Bradley Murphy

SELL THINGS PEOPLE LIKE, AND MARKET THEM IN WAYS PEOPLE RESPOND TO

Even the best marketing plan can’t stand on its own. It’s just how you spread the word. If your product isn’t excellent, or if your customer service doesn’t satisfy the consumer, all the marketing in the world won’t help you build a lasting brand.

Woodstream’s marketing tips include scouring online reviews to learn what’s important to customers in their industry, and not just the positive customer reviews - the complaints as well. Their strategy also includes meeting customers where they are with social media marketing, and advertising on Amazon. They also emphasize a customer response strategy and excellent customer service training, to make sure they’re always accessible to their customers. In this week’s Marketing Conversation, Josh talks with Brad from Woodstream about using customer behavior to tailor their messaging, and more!

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