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Conversations with Today's Marketing Thought Leaders. A show that illuminates and demystifies the world of marketing, through candid chats with the world’s best marketing minds.
Episodes
Wednesday Mar 30, 2022
Wednesday Mar 30, 2022
Social media might be free to use, but it costs you a lot of time, energy, reworking, and risk before it yields results. What you say and where you say it can have a big impact on your brand. But a rush to fill platforms with content can be loud and not always positive.
To break this down, we invited Marty McDonald, the Co-Founder of Bad Rhino, to give us his thoughts on how companies can capitalize on their online presence. Is "content, content, content" really the best strategy? Or is it possible that there's such a thing as too much social media.
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Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse
Tuesday Dec 14, 2021
Tuesday Dec 14, 2021
In this episode, Josh talks with Brightspot's CMO Marcy Massura. Brightspot powers brands such as Walmart, National Geographic, and Mattress Firm with high end CMS and a world class team, but one of their strongest impacts comes from their understanding of internal marketing and company purpose. With brand backlash rising in the media, consumers are becoming more concerned about the morality and purpose of the companies in which they are investing. Today Marcy joins us to provide insight on how to balance your company's purpose and selling message to bolster your brand, but also positively impact your consumers.
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Ready to Talk About Your Next Campaign - calendly.com/lamphouse
Tuesday Nov 30, 2021
Tuesday Nov 30, 2021
In this episode, Josh is joined by Vivek Pandya, a Senior Digital Insights Manager at Adobe. You probably know Adobe from their creative cloud programs like Photoshop and Premiere, but they also offer a robust analytics service that provides insights on things like consumer spending, pricing trends, and popular services. We’ve seen marketer after marketer talk about the importance of analytics in order to anticipate and meet consumer needs. The insights that Adobe analytics provides is crucial for small and large businesses alike, but never more so than during the holiday season.
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Ready to Talk About Your Next Campaign - calendly.com/lamphouse
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
Josh talks with Lindsey Plocek, the Principle Product Marketer at Mindtickle. Mindtickle is a sales readiness company that is using AI to power marketing insight. But as technology and marketing evolves, we are faced with more and more ethical questions.
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Ready to Talk About Your Next Campaign - calendly.com/lamphouse
Friday Nov 05, 2021
Friday Nov 05, 2021
Josh talks with Brittany Slattery, the SVP and Head of Marketing and Communications at Open AP. Open AP is TV’s advanced advertising platform started by networks like Fox, NBC, and CBS to give audiences better and more targeted ad experiences. Open AP continues to refine ways for brands to reach audiences and in this episode Brittany shares her insight.
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Ready to Talk About Your Next Campaign - calendly.com/lamphouse
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
Josh talks with marketing innovator and entrepreneur Donye Taylor about the dos and don'ts of Lo-Fi content. A self-taught creative with an ear on the ground, Donye explains the rise of “ugly content” and its role in grabbing today’s skeptical and busy consumer.
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Ready to Talk About Your Next Campaign - calendly.com/lamphouse
Monday Oct 11, 2021
Monday Oct 11, 2021
Josh talks to Simon Harrison, SVP and CMO of Avaya about a wide range of topics, including the importance of grabbing attention early, the power of educating your consumers, and how company culture is the foundation of good marketing.
Building a total experience is the key to good business, and that starts with marketing, but it also means that everything is, in a way, a part of the marketing.
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Ready to Talk About Your Next Campaign - calendly.com/lamphouse
Tuesday Sep 14, 2021
Tuesday Sep 14, 2021
In this weeks episode Josh talks to Liana Douillet Guzmán, the CMO of Skillshare. In their conversation, they discuss the value of having a strong brand and how that impacts performance marketing.
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Check out Skillshare here: https://www.skillshare.com
To schedule a meeting with Josh, email him at josh@lamphousefilms.com
Monday May 24, 2021
Monday May 24, 2021
In this weeks episode Josh talks to Meika Hollander, the co-founder of Sustain and the VP of communications at Grove Collaborative. In their conversation, they talk about the importance of letting your companies guiding principles lead the way in your marketing efforts.
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Check out Grove Collaborative here: https://www.grove.co/home/
Check out Sustain here: https://trysustain.com
Tuesday May 04, 2021
Tuesday May 04, 2021
In this episode, Josh talks marketing with Scott Anderson, the CMO at Intermedia. They cover the difference between B2B and B2C marketing (it’s not as big as a lot of people think it is), finding your unique value, content marketing, and one of our favorite topics [link to Turo], listening to your customers.
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How is Netflix Disrupting Advertising: WATCH TRAINING