MARKETING CONVERSATIONS with LampHouse Films

Turo x The Power of Listening - A MARKETING CONVERSATION with Andrew Mok

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Andrew calls listening to your customers “Marketing 101.” This belief has allowed them to customize to match what their users needed, and to tailor their marketing to appeal to the kinds of users they knew were passionate about the platform.

Are Video Games the Future of Marketing? - A MARKETING CONVERSATION with Adrian Montgomery

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In this episode, Josh talks to Adrian Montgomery, the CEO of Enthusiast Gaming, about how Esports is not just one of the fastest growing industries in the world - it's one of the most exciting new advertising arenas.

The Science, Art, and Business of Marketing - A MARKETING CONVERSATION with Dipti Kachru of JP Morgan

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In this episode of Marketing Conversations with Lamphouse Films, Josh talks to Dipti Kachru of JPMorgan Wealth Management about her experience marketing that brand, and the art of segmenting a brand.

Nothing Matters Without A Good Brand - A MARKETING CONVERSATION with Jen Grant

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In this episode, Josh and Jen take on some common ideas, like the thought that building a company comes before building a brand, and the belief that if a product is good enough, it will sell itself.

You Need To Fail - A MARKETING CONVERSATION with Samanah Duran

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Samanah believes how you respond to failure is what shapes your career and your personality. Her passion and determination led her to innovative methods, like discovering the potential of influencer marketing before it was common.

How West Shore Home grew 500% in 1 year - A MARKETING CONVERSATION with BJ Werzyn

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In this episode, Josh talks to BJ Werzyn, the founder and CEO of West Shore Home, about the explosive growth of the company, and how their marketing philosophies have changed (and stayed the same) over the course of that growth.

EFFECTIVE MARKETING STARTS WITH KNOWING WHO YOU ARE

West Shore is great at marketing. That’s mostly because they know exactly who they are as a company. They know what they’re good at, and what the experience of working with them is like. And they’re good at communicating that. But you can’t communicate what you don’t know.

They’re extremely intentional about everything they do. They have core values that every employee knows, and goals and purposes that drive everything they do. Since they have those, marketing is as simple as finding good ways to say it, and saying it in places that drive revenue. 

Companies that know who they are can attract the right customers. Companies that don’t, can’t. It’s that simple.

Function of Beauty - A MARKETING CONVERSATION with Lorna Sommerville

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In this episode, Josh talks with Lorna Sommerville about why marketing needs to build a brand and drive measurable sales, the importance of customer feedback, and why being authentic in a bubble isn’t as important as listening to what your customers need from you.

BRANDING AND SELLING SHOULDN’T BE SEPARATE PROBLEMS

There’s a prevalent idea in the marketing world that you spend some money on building your brand, and some on driving immediate sales. The second cost is measured and tracked and optimized zealously, the first is seen as a bit more amorphous. 

But some marketers, like Lorna Sommervile, believe in a more holistic view: everything you do should drive measurable sales. And nothing you do should detract from your brand. If a piece of advertising won’t do both, you don’t need it.

 

Clorox - A MARKETING CONVERSATION with Jackson Jeyanayagam

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THE IMPORTANCE OF PUBLIC RELATIONS

When we talk about marketing, we normally mean advertising. And that’s one of the most important pieces, but it’s not the only one. Branding is a crucial part of positioning your company, but that means a lot more than logo design. In this episode, we discuss the importance of publicity as part of a marketing strategy. Articles and press releases are essentially free ads for your product or company. If you have the skills of a good publicist, publications can become free advertising sites, driving traffic and goodwill toward your brand.

 

Harmon Brothers - A MARKETING CONVERSATION with Daniel Harmon

In this episode, Josh talks to Daniel Harmon of Harmon Brothers, the agency that created viral ads for Poo-Pourri and Squatty Potty, among others. They discuss the methods behind Harmon Brothers’ success, and dive into their creative process. This is a discussion anyone interested in advertising will love.

 

CREATIVITY AND SELLING CRAP

From the famous unicorn squatty potty commercial to their Poo-Pourri commercials, the Harmon Brothers aren’t afraid of using potty humor to sell, well, potty products. And their films work: from their use as YouTube video promotions to the free social media marketing they received from people eager to share the humorous videos, those films put brands on the map.

But good marketing, even joke-filled YouTube marketing, doesn’t come without deep creative thinking. The great creative companies all spend time learning how to be creative. For Harmon Brothers, this comes from making creative space, as inspired by the Deep Work book and other strategies to allow themselves to operate at their most imaginative. We learned a lot from this talk, and we know you will, too.

DIGGING DEEPER

Daniel discusses their practice of sitting with a project for a while, engaging in intentional downtime before starting on it. You can read more about the creative value of boredom in THIS BBC article. 

https://www.bbc.com/culture/article/20200522-how-boredom-can-spark-creativity

More and more ads are being watched without sound. You can read more about how that affects viewers here:

https://www.teads.com/sound-off-or-sound-on-the-impact-of-sound-on-mobile-advertising-and-how-to-design-for-sound-off-environment/

Daniel says that nothing sells better than the truth. You can read an article about this, with some examples, here:

https://www.marketsmiths.com/2019/truth-well-told-still-the-best-marketing-strategy-of-them-all/

You can learn more about the book Deep Work here:

https://www.calnewport.com/books/deep-work/

P&G - A MARKETING CONVERSATION with Jen Thompson

In this episode, Josh talks to Jennifer Thompson of Procter & Gamble about their hair care brand, Aussie, and how to reach Gen Z consumers. Gen Z has a good sense of a brand’s authenticity, so this means, more than just talking the talk, companies have to walk the walk. 

For Aussie, this means customer-centric marketing that positions actual users as the face of the company. And it means Curl Power (it'll make sense when you watch the episode).

 

MARKETING THAT LOOKS LIKE THE CUSTOMER

Advertising used to be deeply aspirational: This could be you, if you bought our product. In the last few years, a lot of business marketing has moved toward a type of marketing that sees and celebrates their customers as they are. To accomplish this, companies are segmenting their brands so that they can focus on authentically connecting with a subset of the population through target marketing strategies. 

Procter & Gamble achieved this with Aussie by focusing on marketing to Gen z through social media influencers and other social media marketing strategies. But influencers aren’t the whole picture. Aussie understands that hiring any influencer agency or taking a social media marketing course won’t drive connection with this world-changing young generation. To do that, they had to recruit their biggest fans to ensure that their advertising truly reflected who their customers are.

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