MARKETING CONVERSATIONS with LampHouse Films

Woodstream - A MARKETING CONVERSATION with Bradley Murphy

SELL THINGS PEOPLE LIKE, AND MARKET THEM IN WAYS PEOPLE RESPOND TO

Even the best marketing plan can’t stand on its own. It’s just how you spread the word. If your product isn’t excellent, or if your customer service doesn’t satisfy the consumer, all the marketing in the world won’t help you build a lasting brand.

Woodstream’s marketing tips include scouring online reviews to learn what’s important to customers in their industry, and not just the positive customer reviews - the complaints as well. Their strategy also includes meeting customers where they are with social media marketing, and advertising on Amazon. They also emphasize a customer response strategy and excellent customer service training, to make sure they’re always accessible to their customers. In this week’s Marketing Conversation, Josh talks with Brad from Woodstream about using customer behavior to tailor their messaging, and more!

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LEGO – A MARKETING CONVERSATION with James Gregson

THE COMPANY WE ALL LOVE MARKETS IN WAYS WE CAN ALL GET BEHIND

LEGO has always been about quality, never settling for cheap toy construction or other easy outs, always investing in the long term. So it’s no surprise that their ads are high quality, entertaining and watchable. Even more important, they’re focused on giving back to their customers in a difficult time.

Josh Henry discusses LEGO’s marketing philosophy, especially their use of social media marketing, in this great conversation with James Gregson.

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DIGGING DEEPER

LEGO has been using Pinterest to keep children (and adults!) entertained in lockdown. You can visit their Pinterest here: https://www.pinterest.com/LEGO/

 

The Coronavirus has had a major effect on B2C commerce around the globe. You can read more about that impact here: https://www.bloomreach.com/en/blog/2020/03/coronavirus-the-implications-for-b2c-commerce.html

 

We always push for quality in every kind of advertising. You can read more about the importance of quality over quantity in social media marketing here: https://www.socialmediatoday.com/news/quantity-vs-quality-what-content-marketers-need-to-know/552997/

Public.com - A MARKETING CONVERSATION with Katie Perry

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INVESTING, LIKE ADVERTISING, SHOULD BE FOR THE PEOPLE

We’re passionate about making quality films that feel accessible to everyone, that invite everyone in instead of creating barriers of entry to products or communities.

This is what Public does for investing. For a long time, investing was inaccessible for the majority of people. You needed to know how. Often you needed to live in the right places. Most of all, you needed a lot of money. Micro-investing apps are changing that. You can invest 10c right now, if you want to. That’s progress. 

What most traditional investors had, though, was a community of investors around them, providing knowledge and advice about industries they understood. Public is the first micro-investing app to provide that community, combining social media with investing so that new investors can benefit from seeing what the community is putting their money in, and why. 

 

DIGGING DEEPER

Public is a new social investing app aiming to make investing accessible for everyone. You can learn more about it here: 

https://public.com/features

Katie discusses their new Ticker Tees. You can see those here:

https://public.com/ticker-tees

It’s a strange year for investing, but as Katie mentions, a lot of people are doing very well. You can read some tips for investing during a pandemic here:

https://www.universityofcalifornia.edu/news/4-tips-investing-during-pandemic

 

Discover Lancaster – A MARKETING CONVERSATION with Joel Cliff

Every industry has been hit hard this year, but few harder than tourism. In places like Lancaster County, where tourism is a huge part of the economy and one of the largest sources of employment, it’s an uncertain time. On this week's episode of MARKETING CONVERSATIONS, Josh talks to Joel Cliff of Discover Lancaster. In their conversation, they discuss how tourism impacts the local economy, and their plans to overcome the challenge.

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Hershey – A MARKETING CONVERSATION with Ryan Riess

Ryan Riess is the Marketing Director of C-Sweet Studio, which is the in-house creative agency at The Hershey Company. Hear Ryan's insight on marketing in a Covid-19 world. Subscribe here for frequent bonus content and extended interviews!

Public Goods – A MARKETING CONVERSATION with Morgan Hirsh

Public Goods produces hundreds of healthy, sustainable goods at direct-to-consumer prices. Glean marketing insight from Founder & CEO, Morgan Hirsh. Subscribe here for frequent bonus content and extended interviews!

What Is MARKETING CONVERSATIONS?

MARKETING CONVERSATIONS with LampHouse Films is a show where we chat with today's marketing thought leaders. Hear more about the show and preview insights from upcoming episodes, featuring top marketers from LEGO® and Hershey® Chocolate. Subscribe here for frequent bonus content and extended interviews!